Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
SCOOP THE OPPORTUNITY
Invest in Britain's award-winning artisan gelato revolution.
The premium ice cream market is booming. Customers are demanding quality, provenance, and authenticity. We've spent nearly a decade perfecting our craft, winning awards every year, and building relationships with the farmers and producers who share our values.
Now we're ready to scale - and we want you with us.
THE OPPORTUNITY
The premium and super-premium ice cream market is growing at around 8% per annum.
But there's a gap in the market.
Independent gelaterias offer authenticity but often struggle to scale. Mass brands achieve scale but normally depend on additives and a lack of provenance.
The market lacks a high-quality gelato offering that bridges the gap between individual gelaterias and mass-market ice cream.
NO CLEAR LEADER
There is no obvious market leader in the super premium category. We see a significant opportunity to establish ourselves as a leading brand in this growing market.
THE SOLUTION
In less than a decade, Baboo Gelato has proven that you can bridge the gap between artisan craft and commercial success. Founded by Annie and Sam Hanbury in 2015, we've grown from a passionate start-up to a 9,000 sq ft production facility in West Dorset—all while staying true to our founding principles. Our commitment to artisan craft and quality gave us the technical foundation.
This success is built on three core principles:
WHY BECOME A BABOO CO-OWNER?
When you invest, you become a Baboo co-owner. That means you hold a real stake in our company, share in our future success, and help us bring award-winning artisan gelato to customers nationwide. Owners also get access to exclusive rewards—from gelato delivered to your doorstep to behind-the-scenes lab experiences with Annie—and join us in building something genuinely special.
PROVEN RESULTS
Founded in 2015 by Annie and Sam Hanbury, we've built a proven business model with four revenue centres: Outlets, Trade, Retail & D2C, and Doggy Doggy Yum Yum – our non-dairy dog frozen treat range.
✓ Trade customers almost tripled to £646,000 since 2021
✓ In 2025 started selling through distributors
✓ Six seaside outlets across Dorset generated £1.2m in sales FYTD 25
✓ Winner of 51 Great Taste Stars including three prestigious Three Star awards
✓ Existing and angel investors have pledged £446,000 this round
THE OPPORTUNITY IS CLEAR
The ice cream market is hot.
The super premium category is growing at 8% per annum.
There is no obvious market leader in the super premium category.
We are confident we can be this leader based on the quality of our product and the strength of our brand marketing.
Hands down the best gelato I’ve ever eaten. Blackcurrant Ripple and Maple & Walnut.
Easily the best gelato I've had in this country, and a strong contender for the world. Smooth texture and even flavour and chunks (I had mint choc chip) all the way down.
Can't quite believe I'm saying this after (probably too many) ice creams around the country/world. But this was the best ice cream I've ever tasted. The Maple and Walnut was absolutely beautiful, but the Salted Caramel was genuinely perfect. Pieces of caramel and occasional flakes of salt running the whole way through were lush! Ate it far too quickly to take a photo!
I tried your gelato for the first time earlier today and I am smitten. I have decided that henceforth, whatever else I do with my life, on Tuesday and Saturday I shall have two scoops of Baboo Gelato!
One of the best gelato ice creams we've had outside Italy. Delicious!
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
WILL YOU JOIN THE GELATO REVOLUTION?
From our Dorset beaches to kitchen tables nationwide, we're on a mission to prove that real ingredients and real growth can go hand in hand. Be part of our journey from just £10.
Register on Crowdcube today to be ready when our campaign launches.
FAQS
Why are Baboo raising through crowdfunding?
We want to share this journey with the people who know us best—our customers, trade partners, and supporters. Crowdfunding allows us to raise the capital we need to scale while building a community of co-owners who believe in real ingredients, artisan craft, and our vision to our vision to grow nationwide. It's not just about the funding—it's about growing together.
What is equity crowdfunding?
Equity crowdfunding gives people the chance to invest in private companies, like Baboo, in exchange for shares. It's a way for everyday investors to back the businesses they believe in.
In our case, it's the chance for you to become a co-owner of Baboo Gelato. As a shareholder, you'll share in our journey as we grow, with the potential for returns if the company succeeds.
Important: This is a high-risk investment. You could lose all the money you invest, and your investment will be illiquid (difficult to sell). Only invest money you can afford to lose.
Why do I need to register on Crowdcube?
Crowdcube is the FCA-regulated platform that hosts our campaign. You need to create an account to invest legally and securely. Registration is free and takes just a few minutes. Important: there's a mandatory 24-hour cooling-off period after you register before you can make your first investment, so register early to ensure you don't miss out when our campaign goes live.
I've registered for early access, what happens now?
Perfect! You're all set. Once our campaign launches on 12th November 2025, you'll receive an email with a direct link to invest. Because you've already registered and completed the 24-hour cooling-off period, you'll be able to invest immediately. Keep an eye on your inbox—we'll send you a reminder before launch day. Early access gives you the chance to invest before we open to the general public.
What is Crowdcube?
Crowdcube is the UK's leading equity crowdfunding platform, regulated by the Financial Conduct Authority (FCA). Since 2011, they've helped over 1,000 businesses raise more than £1 billion from investors.
It's a secure, FCA-regulated platform that makes it possible for people to invest in businesses they believe in. All investments are subject to FCA regulations and Crowdcube's investor protections.
Who can invest?
Anyone aged 18 or over can invest through Crowdcube. You don't need to be wealthy or an experienced investor—our minimum investment is just £10.
However, this is a high-risk investment. You should only invest money you can afford to lose. Before investing, you'll need to confirm you understand the risks involved.
UK taxpayers may be eligible for EIS (Enterprise Investment Scheme) tax relief, subject to individual circumstances. We recommend speaking to a financial advisor or tax professional about whether this applies to you.
How much can I invest?
You can invest from as little as £10. There's no maximum limit, though Crowdcube may require additional verification for larger investments.
Important reminder: This is a high-risk investment where you could lose all your money. Only invest what you can afford to lose.
Investment rewards at different levels:
- £10+: Gift voucher
- £200+: Baboo tote bag
- £600+: 6 tubs delivered free
- £2,000+: Quarterly deliveries for a year
- £10,000+: Lab tour with Annie
- £50,000+: Design your own flavour
These rewards are separate from your shareholding and do not affect the investment risk.
What happens after I invest?
Once you've invested, you'll become a shareholder in Baboo Gelato. You'll receive:
- Confirmation email from Crowdcube with your investment details
- Your investment rewards (based on your investment level)
- Regular updates on our progress and key milestones
- Shareholder communications including annual reports and company news
- Your share certificate after the campaign closes (usually within 2-3 months)
As a shareholder, you'll own a stake in Baboo as we work toward our growth ambitions.
Important to understand:
- The value of your shares may go up or down
- Your shares will be illiquid (difficult to sell) - there's no guarantee you'll find a buyer
- There's no guarantee of returns, dividends, or profit
- Future fundraising could dilute your ownership percentage
This is a long-term, high-risk investment. Make sure you're comfortable with these risks before investing.
What are the risks?
This is a high-risk investment and you could lose all your money. Before investing, you should understand that:
- You could lose all your investment - If Baboo doesn't succeed, your shares could become worthless
- Your investment is illiquid - You're unlikely to be able to sell your shares easily. There's no secondary market
- No guaranteed returns - We have growth targets, but these are projections, not promises. There's no guarantee of dividends or returns
- Dilution risk - Future fundraising rounds could reduce your percentage ownership
- Long-term investment - This is a long-term investment. Don't invest money you might need access to in the short term
You should only invest if you understand these risks and can afford to lose all the money you invest. If you're unsure, seek independent financial advice.
For full risk disclosures, see our Crowdcube pitch page.