10 years of Baboo
How we're celebrating a decade of small-batch gelato.
Annie. Where it all starts — with the ingredients.
Ten years ago, Annie made a batch of gelato for her children. That's where it started. A decade later, Baboo is still here — still made by hand in the lab in Rampisham, still small batch, still real.
This month, we're marking the milestone properly — with a flavour, a film, and a few moments from the people who've been part of the journey.
This page is where we're gathering it all. Check back as each piece lands.
The first taste-tests. Taking it very seriously.
Birthday Cake Gelato
Ten years of Baboo deserves a proper celebration, and Annie's gone all out for this one. Real homemade birthday cake — baked from scratch by Annie — blended right into our signature gelato base, then studded with generous chunks of cake and a flurry of rainbow sprinkles in every scoop.
It's nostalgic, joyful, and tastes exactly like the best bit of a birthday party (you know, the corner slice with extra icing).
Birthday Cake Gelato. Real cake, real sprinkles, made for a real birthday.
Sold out — thank you!
Birthday Cake Gelato has sold out. Thank you to everyone who ordered a tub — what a way to mark ten years.
10 years in 60 seconds
From a Piaggio at the markets to where we are now. The logo, the vans, the kiosks, the team, the flavours. A decade, condensed.
Left: the Piaggio, where it all began. Right: the Hanbury children, picking raspberries for sorbet.
Sam, demonstrating that, in fact, it's never too cold for gelato.
Sixty seconds of ten years — watch on Instagram.
Watch the reel →Annie, on ten years
We made Annie stop, pause and reflect on the last ten years — why she started Baboo, what she's learnt along the way, and what she wants to say to the people who've been part of it.
Six minutes. We hope you'll watch it.
The first lab at Pineapple Business Park.
Six minutes with Annie — watch on Instagram.
Watch the film →The longer conversation
Six minutes was never going to be enough. We also sat down with Annie for the full version of the story — the detours, the hard years, the things that didn't make the shorter film.
The complete nineteen-minute interview is now on our YouTube channel. For anyone who wants the whole story.
The people who got us here
We asked some of the customers, stockists, chefs and suppliers who've been part of Baboo's last ten years to send us a few words. What came back was lovely — and it felt right to save it for last.
Left: training at the Lyme Regis kiosk. Right: West Bay regulars.
The people who got us here — watch on Instagram.
Watch the reel →
And one for the dogs. Doggy Doggy Yum Yum — because everyone deserves a treat.
Thank you for ten years. — Annie, Sam and the Baboo team