We're in the Press! Industry Publications Celebrate Our Crowdcube Campaign

We're absolutely delighted to share that Baboo Gelato's crowdfunding journey has captured the attention of leading pet industry trade publications! Over the past few days, we've been featured in Pet Trade Xtra, Pet Product Marketing, and All Paws Industry - three highly respected voices in the sector.

This coverage validates what we've been building over nearly ten years: a genuine, quality-focused brand that's resonating with both customers and industry professionals. The articles highlight our exciting campaign to raise £300,000 through Crowdcube, showcasing both our award-winning gelato business and our beloved Doggy Doggy Yum Yum range.

Pet Trade Xtra Coverage

Pet Trade Xtra's piece captures several key aspects of our journey:

• Our nearly 10 years of building Baboo Gelato in the South West
• The exciting 8% annual growth in the super-premium ice cream market
• Our impressive haul of 51 Great Taste stars, including two prestigious Three Star awards this year
• Trade sales that have nearly tripled to £646,000 since 2021
• Our distribution expansion through a major South-West distributor

The article also shines a spotlight on Doggy Doggy Yum Yum's remarkable success in the pet industry. From winning Best New Product at the Pedigree Wholesale Awards 2021 to being named Best Pet Treat of the Year 2024 at the Pet Industry Federation Awards, our non-dairy dog treats continue to capture hearts (and wagging tails) across the UK.

Read the full Pet Trade Xtra article

Pet Product Marketing Feature

Pet Product Marketing took a comprehensive look at Baboo Gelato, describing us as "one of the UK's leading artisan ice cream manufacturers." Their article beautifully captures what makes our gelato special: our commitment to local premium ingredients, organic milk sourced from local farms, and locally grown fruits wherever possible.

The publication gave particular attention to Doggy Doggy Yum Yum's thoughtful formulation. They highlighted how we've created a healthier alternative for dogs:

• Made from coconut milk instead of dairy, making it kinder to dogs' tummies
• Uses organic agave syrup rather than refined sugars
• Contains vegetable fibre as a stabiliser, avoiding ultra-processed food emulsifiers
• Available in two delicious flavours: Banana and Peanut Butter, and Apple and Blueberry

They also mentioned our commitment to giving back - 5p from every tub of Doggy Doggy Yum Yum is donated to the Dogs for Good charity, something we're incredibly proud of.

The article emphasised our strong retail presence across six seaside outlets in Dorset generating £1.2 million in sales, and our growing stockist network of nearly 400 locations across the UK.

Read the full Pet Product Marketing article

All Paws Industry Coverage

All Paws Industry also featured our crowdfunding campaign, further amplifying our message across the pet industry trade press. This multi-publication coverage demonstrates the genuine interest in Baboo Gelato's growth story from across the sector.

Read the full All Paws Industry article

Why This Matters

This wave of industry coverage validates what we've been building - a genuine, quality-focused brand that's resonating with customers, trade partners, and industry professionals alike. Being featured across multiple respected pet industry publications demonstrates the sector's recognition of Baboo Gelato's potential and our unique position in the market.

The pet market's worth of over £10 billion to the UK economy demonstrates the opportunity ahead as we expand Doggy Doggy Yum Yum's reach. As the articles note, the frozen treat market for pets has grown significantly, with shops, cafes, hotels and restaurants all wanting to tap into "the poochie pound."

For our human gelato side, the super-premium ice cream market's 8% annual growth shows strong consumer appetite for indulgent, quality treats - exactly what we've been perfecting over nearly ten years in Dorset.

Join Our Journey

As these industry publications have highlighted, our Crowdcube campaign offers an opportunity for supporters to become part of Baboo Gelato's next chapter. With investments starting from just £10 and EIS tax relief available for eligible investors, we're making it accessible for our community to get involved.

Investors can also enjoy rewards including vouchers, tote bags, free gelato, lab tours, and even the Willie Wonka opportunity to design their own flavour!

Ready to explore the investment opportunity? Visit our Crowdcube campaign to learn more about backing Baboo Gelato.

Become a Baboo co-owner  ➝‬

Investment Risk Warning

Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more: www.crowdcube.com/learn-more

Investments in Baboo Gelato are high risk. You could lose 100% of your investment and you are unlikely to be protected if something goes wrong. Returns are not guaranteed and you may not get back the full amount invested. The opportunity to sell your shares may be limited. You should ensure EIS tax relief is suitable for your individual circumstances and that you meet the eligibility criteria. The value of tax reliefs depends on your individual circumstances and may be subject to change. Investors must satisfy themselves that they are eligible for tax reliefs.